Why do you relate a long period of fundraising to any doubts to success for this project? They made it clear in their announcement, that they actually want to distribute 90% of all their tokens. This is a lot and it will take its time. I could imaging a great potential for them. Domain selling was already before blockchain technology a lucrative business. And this team has obviously already over 20 years experience in that. So this combination of experience with the topic itself + blockchain sounds to me very, very promising.