I think a small scale product like this is necessary for spreading the hashing power out.

It will attract new miners and more importantly smaller, casual miners, but unfortunately I think the price needs to scale to that level as well. I understand there are probably RnD, Fabrication and production costs being considered in this unit right now, but I really couldn't see myself paying more than $30.00 for one. If they were in the $30.00 to $50.00 range I would be buying them as gifts for all of my friends and family to introduce them to bitcoin.

Maybe it would make sense to start by selling a larger unit then move to producing these when all of the overhead costs won't be as much of a problem.