With the Arrival of Bitcoin Cash, Has the Bitcoin Brand been Diluted?

Also what happens when there is a 3rd Bitcoin, if at all there is one in November?

There is a lot of confusion at least in my mind, as I am trying to learn more about Bitcoin.

Lets Say for Example, If for an equity investor, the Choice is between

a) Amazon
b) Amazon ABC
c) Amazon XYZ

all three listed on the stock exchange, will he pick one or avoid all due to the confusion?

Now if we replace Amazon with Bitcoin, those are the options in front of first time Bitcoin Buyers.

How do you think they would react?

Would they pick 1 or avoid all, as for now the Bitcoin brand seems diluted, at least it seems so from the sidelines.