Hi evobtc, thanks for checking out our page. The number accomplishes two things: It is based off of how much we need to raise based off of Ethereum's price (as with all caps) while being tweaked to be a bit of a message encoded within the numbers. If you figure it out send me a PM.
Cool i will look into it, is there a reward for this ?
Also i looked into your product, how is this different from the Everex Support Coin ?
For the first: Of Course.

For the second: Proof is like decentralized gold backed dollar, except backed by ethereum instead of gold. Everex uses ethereum to actually transmit dollars around the world and then exchanges it at location/but with mobile app so you dont have to go to location. The two could actually go together quite well.