Just so I'm not accused of shilling for BCH, I'd prefer if BCH just died now...but Just a train of thought....

Segwit2X is designed to fail (Garzic is not even implementing Replay Protection) which will ensure Core supporters dislike it, and they can spread there ideas easily to those who are on the fence.
These little pumps in the BCH price are designed to shake out the core supporting BTC holders. They will play with the price until November enticing us to sell in various ways.
Then November comes, Segwit2X fails, Jihan switches to BCH and then the real push starts.
BTC is left with 10-20% of hash power and stalls for a few weeks/months until the difficulty re-calc.

No-body is left to hold back the BCH price and it is pushed dramatically upwards to try and create a viable alternative, Main stream media is saturated with anti BTC articles. BCH announce a bunch of partnerships and deals.

There is more to their plan, than we have seen so far.
Maybe good to pick up some cheap BCH over the next few months to help kill it later.
Everything that has happened so far was easily predictable in advance, this is just the opening (sacrificial) battle, in a war. Perhaps I am giving them too much credit, but, I think they are playing a longer game than we currently see.