In my oppinion the STOX team (
https://www.stox.com/en/) has been great at marketing their ICO as well as communicating with their Community (for example telegram)
Totally agree with you on this one. Behind STOX is an already existing company. That's a huge plus imo. Same with OmiseGO.
i have never seen anyone aim for "mainstream" adoption. everyone is only aiming for having a higher price through hyping things up and getting a good pump going.
ArtByte, the digital currency supporting artists has aimed for mainstream adoption since it launched in May 2014, and continues to grow in real users.
http://artbyte.meNot sure if Artbyte is a good example for excellent marketing. Rathe the opposite. Looks like a promsing project but the first thing I would do: get an UX Designer and redesign the landingpage

i have never seen anyone aim for "mainstream" adoption. everyone is only aiming for having a higher price through hyping things up and getting a good pump going.
and so far the best advertising team that i have seen belongs to ethereum. they spent a lot of money on it too. with all the weird fake articles of news. with the seminars they start and all the social media stunts it has been the biggest one so far.
Well I agree with you on ETH. Most Top 30 coins are doing something right

But that'S just stresses my point. Get your name out there or never get to Top 50...