I do not understand the need of another coin here.
If I want to buy a domain I could simply use FIAT and I think it is also possible to buy domains by BTC etc.
Or to put in another words: If we create for each product a coin we would come to PizzaCoins and BurgerCoins.
I agree on some parts. It's stupid to create tokens or coins for activa that you can easily buy with fiat (eg Pizza & Burger)
However a token for a service like a domain name does make more sense.