I managed to mine some early on, when it didn't take too long, so profit pretty much guaranteed. I held on to it to see what would happen.
I put it on sale at BTER for a while at 1.0BTC/BTB, then 0.75BTC/BTB, then I think 0.6BTC/BTB for a while. Knock-down prices all round, if you believe some of the forum members here. Any one of them will profit handsomely in the future, had they actually bought it. But none of them did.
Sold in pieces for 0.45-0.5 BTC/BTB in the end.
Not unexpected... but I have to say, I DID like the "bar" name. I held on it it for too long pretty much on that basis. Just goes to show, you shouldn't let emotion sway your decisions

--Tom