For a business or an investor a basic rule.....
Revenue = Vanity
Profit = Sanity
Profit for a business is needed as good will alone doesn't keep the lights on and for an investor it's why you part with your hard earned wealth unless of course you are a philanthropist
Are you a philanthropist ?
I wish I was but.....
https://www.youtube.com/watch?v=_IrQHeDcMi8Maybe one day I will be

Nice non-sequitur but what's the vision? Whatever the team tells you tomorrow?
And how much profit is ionomy making right now, what with their 50 players who need to be bribed to play?