The ICO side of crypto is booming right now because there is opportunity to launch business with the help of the community in a way that has never been seen before.
I do believe a majority of these ICOs will not survive there both there launch's and the test of time along with there competitors they face but in the short run there's plenty of money to be made on short term market gains
From my point of view it all depends on what they offer on their project, I like ico with the duration of a campaign that is not in a hurry so many investors will understand its development and ultimately interested to get involved.
Many projects with similar offerings like other campaigns are not very good too. The emergence of many ICOs will make the choice of investors more varied, if not able to compete then it is a risk because this is a free market.