Alternately, dilute M and run an ICO with the new supply. The long history of the game and existing player base can be considered as adding value through bootstrapping, and the ICO proceeds used to further develop the game engine, hire writers for storyline, etc. and launch marketing.
This is mainly what I was thinking of with the 6 tril dilution. Town gets 1 tril to have its 10%, then the 50% is used for ICO. Alternatively, can just take over Zech's 50%, give Town 10%, and ICO the 40%.