I worked on the designs for Ethereum before the sale. Ben worked at Apple on Photos for Mac. Christian worked on design at Stripe.

Why we are doing an Initial Crowd Offering: https://medium.com/balancemymoney/why-we-are-not-doing-a-billion-dollar-ico-754ac9908f92

We want to build a better place for ERC-20 tokens.

Launches 1200 PDT / 2000 BST

Register at: http://bal.money
Funding through: http://wefunder.com/balance