If you dont reach the goal till the end of ICO, will you extend the sale and go for the final advertisement push? You came too far to quit so i hope you will bend your rules a little.
They should redestribute the unsold tokens to the existing token holders or they should burn the unsold coins. Either way its good for the exisiting holders
I think standard procedure is burning unused tokens they should go that way it will also create push on higher price.