Thanks for the topic, I want to add some points that important for me:
1. It's a clear blockchain project - not investment in real business. I want to see  transparency in the future transactions.
2. Clear consensus algorithm and economic stimuatuions for every member of this system, Who will support nodes, add value to the system, promote it and so on? Unfortunately, many new ICO projects try to use blockchain as a magic wand without explanaition how this system will be work and what beneffits members get.
3. Token - How I can use a token or what I can buy with the aid of this token and can't buy for the money.
4. Open code - I want to see that guys have code on Github and want to check how many commits they have made. Is it alive project? Also, how many developers has their team - it's imposible to create good blockchain project without good techical background.
5. Advicers- have they take a part in this project development?
6. Community - is it active? People really like the product or they only want to get their bounty?