website is just a huge map. looks like shitcoin to me.
That's a map of GEO coins you can pick up with your phone.
Soon you'll be able to attach other types of coins to geocoins so you can pick them up too.
Businesses will be able to create their own coin, buy geocoins so they can be GIS placed and picked up by customers, and randomly distributed around their attractions.
GEO is going to be huge.