well sure, but... WHY? i mean, how the heck are they expecting to profit?
It seems Legendary accounts are worth to them to join signature campaigns, airdrops, bounties and all that shit. Not that they are gonna profit insanely though. Or none at all.
You can sell a legendary account for at least .1 BTC. If not more. According to Bitcointalk Price estimator mine's worth .18 BTC, although I think that web page overestimates what someone could really get.