A lot of people are holding their ETH for early September ICOs and this ICO will not be done until mid-September so I think we've seen most of the purchasing that will occur. Also, most of the buying happened in the first day, it hasn't risen that fast since. This all makes me happy since the marketcap of in-circulation coins could be very small. Then as the announced partnerships develop it will moon.
I doubt it, August has most quality pre-ICO and ICOs in months and Propy project is one of it, I think the reason the ICO is still on is because most people in the space doesn't actually understand Real estate market.