Some ICO projects operate just at the level of grand ideas for using Blockchain to change the world for the better. Very often, it's far from clear to investors how these projects actually plan to make any money.
We wrote an article about this issue, comparing our own project, LakeBanker, with Humaniq's recently successful ICO.
You can check it out on medium:
https://medium.com/@andrew.mccarthy/charity-or-finance-humaniq-vs-lakebanker-155d9dc3d63Feedback welcome.