I guess it depends on what people are used to. Over here in Europe, transaction fees are not really a thing for regular bank transactions. So people (especially the non-techy ones) will obviously ask "Why should I go through all the hassle to use BTC, if I end up with extra transaction costs". If Bitcoin shall remain a niche product, the status quo is OK - but if we wanna go for a mass market adoption, an innovative change is neccesary.