STOX team dropped the ball BIG time. VERY misleading "surprise announcement" with an ETA before August 26th, intentionally making everyone believe it was related to the fight. Neither the UK Licensing nor the platform alpha news had ANYTHING to do with the fight and therefor could have been announced at any time with any ETA, but they specifically hinted at August 26th to generate as much fake hype and theorycrafting as possible in order to artificially FOMO pump the price. Shame on you STX, I was an avid supporter but I sold right as the fight started when I saw neither a news release nor any STX advertising and good thing too, I avoided a massive crash. I do not intend to jump back in with all of your wasteful and shady marketing tactics. Hopefully for everyone elses sake, the alpha isn't just smoke and mirrors and actually demonstrates something of substance because so far you guys have been terrible. And seriously, no big exchanges by now? Pathetic. The market reaction is completely justified, and if STOX doesn't start catering to the crypto community instead of the celeb twitter followers who don't give a rats ass about crypto, then you can expect sub ICO prices soon. This coin has probably the most negative sentiment surrounding it of every coin I've owned, it's starting to become hated.