Haha, would be super cool if it is happening. Wouldn't they need to have some kind of an internet to mine bitcoins or are they only embedding it in smart devices which have an active internet ?
It would be really super cool to see this happening. About that, I think they also plan to embed bitcoin mining chips on appliances that are used in houses daily but I dont know how it will get an internet access. It is said in the site linked by OP that "Once the chips are programmed, the products will then connect to a cloud-based service and contribute their hashing power to mine cryptocurrencies" so maybe it would have some kind of program to connect to the internet by itself.
economy will just turn over if it would happened, you will see.