The price has increased significantly in few days, I rely don't understand what is driving the price, some people said CHinese exchane listings but I don't think that should be enough to impact the price that much.
Think you should read few pages of this thread before troling.
In short app is going live 31.08
With app you can order mco card and that card is visa certified. Think its enough for 50$ price range and 450mil cap.