There's voice activated spell casting but that's where the similarities end. It's very different from the ones above as it's a card game. The ICO page is quite empty so it's not clear what you get in return. You be the judge if 600 ETH is steep or not.
The Magic Wand page is now populated with info. That wasn't the most elegant launch though, starting with a completely white page.
Kickstarter, Fig and Indiegogo have a separate column with reward tiers. Will KickICO also get such a page layout or is that up to the campaign creator?