I would have to agree with Didley1JT about the value issue so that tells me that there is a need to try to offset some of the operational expenses associated with a cloud Mining operation.
By definition, if you're letting people use your computing power to mine, then there has to be less value in it for you than they can make from mining. If it was more profitable for you to sell computing time, then they wouldn't be willing to pay you for it.
This is the reason cloud mining is a bad idea.
From everything I've read, you should either mine yourself or simply buy BTC.