Yes exactly, they have a lot of place to growth.
Look on the stats on 27.08 there was 122 000 people registered.
They wrote that everyday there are from 4000 to 6000 new user registering, just in one month the number of people registered will be minimum doubled + new coins comming, good ico, token burning.
All these new people is the reason why BNB will rise, maybe not in the near future but one day it will rocket up very quickly. More people = more demand (for BNB)