The best advice that I think might be good for any pre-sale token is to seek the support and collaboration of really active members with higher membership ranks on BitcoinTalk. They've been around for awhile, they know better and have great insights on how the crypto community works than a senior financial director whose rank is newbie. Seeing a pre-sale ANN from a newbie draws a whole of questions and replies that'd likely to be 99% negative. This is what i recently suffered, but I've been taking my time to firstly learn from others in the community, contribute to the community and try befriend a few community players with higher ranks before thinking about announcing a creepy ICO.