I also looked at the Project because I didn'd knew it but it sounds convincing to me. Also I see no problems with the Whitepaper... think I'm going to invest soon 
best of luck. imo they fail in quite some important aspects to consider when investing in an ico:
]-there is no prototype and actual product so far?! no github? i mean, they only sell their promise at this moment
- their range between soft and hardcap is between 5000ETH and 150000ETH (30x bigger) -> actually, i always thought that you need liquidity for some planned actions in the future (for instance further development of product, gaining attention etc) BUT you do this according to planned spendings and not by estimating them in an accuracy of 30x ?!?
- there are actually followers on twitter telegram etc but just because they got a TON of free token by joining
What I mean to say: I'd strongly recommend to define some important parameters before investing and not just rely on "your feeling"
Fair points, people need to analyst the future potential of icos before investing. Not invest then hope it pays off, then when things go pear shaped they scream scam.