TBH I doubt there's a way to attract investors without some sort of payout. And I'm not paying a lawyer to wrangle with the SEC over what quantifies as money.
The point of the CKO for me in mainly governance, a structure to manage CK and make decisions. Any other 'benefits' would be nice if they can stay within the law, but not necessary for me. I've just learnt from my time in crypto that good projects often get bogged down in personality based in-fighting, and without procedures to resolve different opinions on important issues, a good investment can turn into a nightmare pretty quickly. I've seen it many times, and honestly, the best governance model I've seen in crypto so far is "benevolent dictator", and when it works everything goes well, but it's not decentralised, and not sustainable.
Bitcoin is a leaderless clusterfuck, but it's sustainable now, and not dependent on anyone, and that's probably why we all love it.
SuperNET and NXT are well oiled machines by comparison, but 100% dependent on benevolent dictators keeping their shit together and working 12-14 hour days without pay. If jl777 or Jean-Luc ever had a turn, or went under a bus they would implode within 24 hours, not because of tech concerns, but because nobody would be in charge anymore, and everything would grind to a halt in conflict. Other than bitcoin all the top crypto projects are dictatorships mostly, which is cool, but I'm actually looking for something more, I'm a decentralized idealist still.
Players will buy CKM to play the game, like a casino visitor buys chips when they enter, so they don't need a payout to buy them, just a good game that's well managed with healthy decision making processes.
I hope you're right, but a pure governance token (no monetary benefit) seems like a non-exchange asset. And this would be fine by me.