I suspect most people would say the same about a digital cryptocurrency.
The client can be set up literally in 20 seconds and you are ready to recieve cash, so even a hippie selling alpaca socks or a site selling beef jerky (just using forum examples) can start their business right away.
Namecoin requires a lot of tweaking and technical understanding, and does not even work on the 'real' internet.
There isn't even a native 64-bit version for windows.