He had as much of a clue as he needed...which was not really a whole lot. Don't be thick.
Dont be thick? You telling that to a Smoothie? lol oh the irony
You thought and apparently still think that BFL was a real company trying to make real gear for real people. You were chumped like there rest. The joke here is that berating Josh for not being a good product manager...and I'm sorry to be the bearer of bad news, but the joke is on you.