You know, it is funny that there even is a such thing as a bit-license... What a stupid concept. The entire point of bitcoin is to be decentralized, and here comes the government trying to take and grab any part of it they can.
The only reason things aren't adopted so mainstream for bitcoin right now is due to the government getting in the way. They are making barriers to entry for setting up exchanges, which in turn only allows the current exchanges to grow larger and become Oligopolies... Almost no new exhcnage can come into existence, and that limits the amount of people who can advertise for BTC.
if we had more exchanges, they would be advertising BTC and other cryptos to get peoples attention, since coinbase is huge they don't have to advertise, they just do what they do.