For a benefits discount card like Triple A https://en.wikipedia.org/wiki/American_Automobile_Association

There isn't much competition. By there own demographics report, they don't even target the under 35 demographic. Cryptocurrency is comprised of mostly males 19-44, with the largest demo being the 25-34 range. By marrying group purchasing power in the form of a discount card or online discount codes (to apply) at checkout and tailoring it to a demographic that our competition doesn't touch, it's a win-win. Not to mention many merchants are intrigued by the crypto space, but "scared" of what they think will be a confusing infrastructure change. Avalon circumvents this for now, using the group purchasing style model (https://www.youtube.com/watch?v=hkakpnrtYD4).