I don't really know much about Ark though.
Ya I probably wouldn't buy into shit if you know nothing about it. Might end costing you in the future. Luckily for you Ark isn't a bad project.
If this were stocks, I'd agree with you. But since it's coins, and the value of a each is determined almost entirely by bots, hype and whales... I think due diligence might actually be detrimental, as weird as that sounds. I tend to make a lot of my decisions based on the chart, the volume, and the density of hype I detect on the internet. What the coin actually does or what the devs are up to is somewhere between secondary and irrelevant.