I think it was in 2016 or so. Bitcoin's scaling issues showed no end in sight, and people had had enough. It Dash and Eth went nuts, then Ripple finally took on this serious markets guy, I think from CME or something. His orders were, pump the old girl, and boy did he! (Kind of contradicted repeated previous public statements that they'd never pump XRP and would work against that, but hey if people are throwing money at you, who says no?)