Well, this is pretty much what they've been doing all along. ARK isn't listed on many exchanges, and the devs do not care for setting dates on the roadmaps (even if it DOES get updated) and/or marketing stunt. They just get shit done, so far. There will be plenty of times for more exchanges and awareness/marketing in the upcoming months.

And I totally agree with you. There's already too much hot air around, no need for more.