A project that has some product behind, it is always more trustworthy and credible. I think, they understand it pretty well. And if you enter the market without a product, be ready to face scepticism.
The competition is too high anyway. Projects like this gain popularity pretty quickly around the world.
You shouldve at least explored their website, theyve got a date for their
MVP-release on their roadmap. Therefore they already have it planned
and it must be in production proces