This is a long-term coin that has suffered punishment from short-term impulse buyers dreaming of driving lambos on the moon.
The marketing hype from Mayweather brought these type of buyers in, and they started jumping ship when things didn't go as fast as they had hoped.
But I think the price drop has shook most of these impulsive buyers away from the coin. So we will start seeing a steady uptrend once more news is released about the gambling license and beta.