I note that they have primarily shipped these to developers (OK) and magazines (publicity stunt).  I gotta believe that the article they got published in Wired http://www.wired.com/wiredenterprise/2013/05/butterfly_live/ helped them to get another couple $Million in orders.  This is looking more and more like a Pyramid scheme every day.  Get in new orders to (A)Fund a bit of R&D and (B)Pay the no doubt exhorbitant salaries of the owners (Josh, among others).

After seeing the published photos of torn-down Jalapeno's, I cannot believe that this would be a profitable item to produce for $149, or even $274.  Too much hardware in the box.

Full disclosure : I am still holding an order from March for a Jalapeno.  In a similar vein, my wife has purchased some Powerball tickets.  One way or another, we're going to be rich!