Of course it does. Currently there is no marketing at all, not that I see anyway. If people don't know about Wildspark, then they wont use it, it's simple logic.
I've wondered about this. No marketing to Joe public.. None at all. Yet. I assume the team has us in a holding pattern in a defacto 2nd beta low profile release phase. Marketing to come down the line? It's the only explanation. You don't spend years developing an interactive public product then keep it secret!