It's not fake FUD. It is an issue I have raised before. We should be conscious of it rather than dismissing it.
Well, we could decide to rename that thing - maybe just XEL? Or we could write it with a "k" at the end? We could also try to find out if this would be necessary first. It's up to you @community.
I do not think it is necessary, at least now. If/when elastic team meet problems due to trademark then community and team could consider rebranding. IMO
I also think it's not needed at this point. There're many entities in the world that share the same names, especially if the name is common word.
The differences then come from logos, slogans, and other stuff rather than the name itself.
Glad to know I'm not the only one who thinks so.