which I look for in ICO:
1.products in the project, whether the products on the ICO serve in the market.
2.vision of the project, all must be realistic and convincing the project in the future.
3.tim, because the team plays an important role for the sustainability of the ICO.
Tq
I think it is also important to look at their ANN thread in the forum, if there is something wrong with the project you will see many complains and doubts being raised, if a satisfactory answer is not given then you are most likely in the presence of a scam or of a project that is not going to be successful so it is better to look for another project.