Bloomberg is worth like 22b. This could very well become off similar value on the long term.
While Red Pulse seems interesting ICO this kind of logic is wrong.
Bloomber is worth 22b, even Red Pulse may be worth 22b in few years. BUT Red Pulse token price has 0,- relation to Red Pulse's company valuation.
You don't own "share" of the company by buying in the tokens.