Best time to buy before the fork because no one knows if blockchain is going to split again or not, from the looks of it people might greed-split bitcoin again to repeat the same experiences with BCC.
If a hard fork occurs, there is guaranteed to be a split. It's impossible for any other outcome to occur.
Splits will always be there and will increase should better have a good strategy to win it
Its more about proper upgrades not splits. We need to be free from tech / deployment fud. This has and already had lot of bad impact to bitcoin. Market share might be not below 50%, because bitcoin can do!
There is no reason why bitcoin is not the AmazonGoogleEbayApple of the cryptoworld.
If we want proper upgrades and not splits, we should be focusing on soft-fork upgrades, then. And by that, I mean miner-activated soft forks. Because without a mining majority, a UASF is virtually indistinguishable from a hard fork; it is incompatible with the legacy chain.
Unfortunately, we can't be free from fork FUD. The fact of the matter is that major stakeholders have become very entrenched in this industry. Companies like Bitpay and Coinbase and Bloq, miners like Bitmain... they have interests, and they are not necessarily in line with Bitcoin users. They will do whatever they can to further their business interests.