The RYZ token acts as an internal currency, which the companys customers can use to purchase speech-to-text services for a given duration of audio. The cost of one token is initially equal to one minute of audio processing. With a growing customer base and an increase in the number of minutes processed, the cost of a token will correspondingly grow, since overall token supply is fixed. Get more information here: http://www.the-blockchain.com/2017/09/04/anryze-target-6-million-crowdsale-blockchain-speech-recognition-technology/