Flame throwers off, please, this is a question:
Lower fees
Faster transactions
The media (sometimes) calls it a 'split', not a fork, which is sad but almost LOL funny?
Free money for the rich and nothing for the poor = Sounds just like the real world.
Mostly based on...
Lower fees & Faster transactions:
Is "Bitcoin Cash" in a position to become better than BTC?
My answer is no. Transaction speed and fee is not a good measure of comparison, Bitcoin is way ahead in transaction volume against BCH