In terms of long term investing I think we are some of the earliest investors, bitcoin has not reached anything close to mainstream adoption and I think that is going to take a lot of time, when people finally realize that bitcoin is the next big thing a tremendous amount of money is going to be invested in the market, and when that happens, we are going to take advantage of the opportunity and make a lot of money.
In order to really push this market forward and make current price levels look like peanuts, we have to offer institutions an easy and convenient way of entering the Bitcoin world.
With more and more countries legalizing Bitcoin usage, the day institutions will start pumping hundreds of millions into Bitcoin will come closer and closer ~ proper legislation is a crucial aspect since institutions are tied to strict rules.
If we at some point in the far future also get people to partially ditch gold to buy themselves into Bitcoin, we'll see price levels that in current times are nothing more than a wild fantasy.