I think the use of tokens from etherum is the best way to crowdfund real icos and pay for services, so in the long run they will be very important.
etherum have a tendency to be a future strong currency, we are developing a social video network using etherum tokens ( VTOS)
teaser
https://www.youtube.com/watch?v=O8F1E__jnfcbe ready in the coming month we are going to start the marketing campaign
regards.
edgardo aguirre