This is not needed! We can already do this with existing coins! In fact, we can do it with the first ever coin, BITCOIN!
Pointless ICO designed to scam noobs who don't understand what blockchains can already do!
Not true and you know it. The point of ICO is to get funding, which will be used mostly marketing memorial records storage service.
Tokens are stakes in company/platfrom, which will gain value with profit sharing.
Etherium chosen, since the cost to store data is cheaper - that means higher profits per client for investors.
The focus is on earning money from the service. Most fiat currencies will be accepted as payment method.
What's not true, that this can already be done with bitcoin? Anyone can notarize whatever they want on the blockchain. People have even recorded their marriage.
As I said, this is pointless. It's just a scam to fool noobs.