I don't feel like you can get many people invested without demonstrating actual value of the coins. I love the idea, but I'm wary of the execution.
They've already demonstrated the actual value of the coins and that can be seen market-wise, the dumpers are gone and the hodlers are here to stay.
They have a pretty solid roadmap and as long as they execute it properly (which I have no doubt they will) DeepOnion will most definitely explode in the scene.