Unfortunately the game had very little advertising for the ICO so probably 98% of the crypto community didn't know about it and still don't know about it.  And the developers have been busy working on the game itself and getting the new blockchain established, so they have not been able to start a widespread advertising campaign yet that is targeted at the non-crypto football fans of the world.  I'm sure the coin will dump at first, just as most coins do, but once it has been on coinmarketcap for a while people will take notice and recognize its value.  And when it has been advertised to the non-crypto football fans, they will begin to come in and buy coins as well.  Footballcoin will do fine.  It will just take a little more time for awareness to spread and grow the game.